The Price-Gause House has been a fixture in Wilmington ghost-tour itineraries for decades. On October 31, 2007, WWAY quoted John Hirchak of the Ghost Walk of Old Wilmington calling it, in his opinion, the most actively haunted home in the city, and witness Lew Musser describing the word 'help' written on a window and footsteps on the stairs. Multiple independent guides repeat the same core claims, among them Queen City Ghosts, Drugstore Divas, Charlotte Ghost Tours, the Occult World encyclopedia entry, the What-When-How digest, and the Haunted History blog. Across these sources, the most consistently reported phenomenon is the appearance of period-clothed figures watching from the upstairs windows after dark. The figures have been described by passersby and tour guides moving past the property along Market Street.
The lore also includes the word 'HELP' appearing in condensation on the upstairs office window, a phenomenon described as recurring across multiple unrelated occupant generations. Inside the building, occupants have reported the smell of pipe tobacco when no one is smoking, kitchen items relocating overnight, metal clanking sounds in interior rooms, and heavy stomping on the stairs from unseen sources. An entity informally called 'George' is described in tour storytelling as a friendly resident presence said to greet people passing the house, a name reportedly given by employees of the architectural firm that has occupied the building.
Ghost-hunting teams cited in the Queen City Ghosts and Drugstore Divas features have reported EMF spikes and cold spots, with the most consistent reports concentrated in the side yard along the eastern wall of the building, the area in which the unclaimed bodies of executed men are believed to have been buried during the property's Gallows Hill period.
HauntBound notes that the executions and unmarked burials that anchor this lore involve historical violence; the storytelling should treat the men buried at the site with dignity rather than as background color. The Cape Fear Unearthed podcast episode 'Ghosts of Gallows Hill' provides a more historically grounded treatment of the site than most tour-circuit retellings.
Because the building functions as private commercial offices, HauntBound publishes it only as an exterior-viewing stop from the public Market Street sidewalk; visitors should not approach the building, its side yard, or its rear property.