Drive-By
Pack Square Exterior Visit
View the 15-story neo-Gothic Jackson Building from Pack Square, including the elaborate glazed terra-cotta ornament and the bullseye inlaid in the brick sidewalk at the building's base.
- Duration:
- 20 min
Museum / Historical Site
Jackson Building
1924 neo-Gothic skyscraper on Pack Square — Western North Carolina's first high-rise, marked by a sidewalk bullseye tied to Depression-era loss
22 S Pack Square, Asheville, NC 28801
Wheelchair Accessible
Research-Backed · 4 sources
Research updated May 2026
Age
All Ages
Cost
Free
Active office building — exterior viewing and the sidewalk bullseye are free; interior access is for tenants and visitors with appointments.
Access
Wheelchair OK
Downtown sidewalk; the bullseye is at street level on Pack Square.
Equipment
Photos OK
Est. 1924 · Western North Carolina's first skyscraper · Pack Square neo-Gothic landmark · Built on the site of W.O. Wolfe's tombstone shop · Tallest building on smallest lot in NC
The Jackson Building is a 15-story, 140-foot (43 m) steel-framed brick skyscraper completed in 1924 at 22 South Pack Square in downtown Asheville. Real estate developer Lynwood B. Jackson commissioned architect Ronald Greene to design the building in a neo-Gothic idiom as a statement of confidence in the 1920s Asheville real-estate boom.
The site Jackson chose, on the south side of Pack Square, had previously been occupied by the tombstone-cutting business of W.O. Wolfe — the father of novelist Thomas Wolfe. The lot measures only 27 by 60 feet, and the building is widely cited as holding the record for the tallest building on the smallest lot in North Carolina. At completion, the Jackson Building was the tallest structure in the state.
The steel-framed brick tower features elaborate glazed terra-cotta ornament in Gothic Revival style. Originally the roof carried more spires than survive today and a searchlight that reportedly cast a beam for 30 miles. The Jackson Building remains in active commercial office use a century after its opening.
A bullseye is inlaid in the brick sidewalk at the building's base on Pack Square. Local tradition holds that it marks the spot where a man — or men — landed after jumping from upper floors during the Depression. One verified case is documented: on April 3, 1930, 66-year-old real-estate broker Frederick M. Messler took his own life in a vacant eighth-floor office. His letters cited failing health and financial losses following the 1929 stock market crash. A landscape architect is said by one local historian to have placed the bullseye marker to commemorate the site, although the architect's identity and the marker's commissioning are not firmly documented.
Sources
- https://en.wikipedia.org/wiki/Jackson_Building_(Asheville,_North_Carolina)
- https://avltoday.6amcity.com/the-jackson-building-in-asheville-nc-a-history
- https://wncmagazine.com/feature/towering_legacy
- https://828newsnow.com/news/228822-strangeville-haunted-history-of-ashevilles-first-skyscraper/
Male apparition on the top floorCold spots in upper-floor officesUnexplained soundsUneasy sensations near the sidewalk bullseye
Asheville Terrors, 828 News NOW, and Strange Carolinas tie the Jackson Building's ghost lore to the 1930 suicide of Frederick M. Messler. According to contemporaneous press accounts and later regional reporting, on April 3, 1930 Messler — a 66-year-old Asheville real-estate broker — rode the elevator to the eighth floor, entered a vacant office, and shot himself. His letters cited failing health and financial losses tied to the 1929 stock-market crash.
Later folklore expanded the count: a 2014 report referenced by ghost-tour writers claimed 17 suicide jumps from the building, but Strange Carolinas and 828 News NOW note that no source has been produced for that figure and that Messler's death remains the only documented case. Tour guides explain that one verified death has transformed into many similar legends over the decades.
The bullseye inlaid in the sidewalk at the building's base is the legend's visible anchor. One local historian quoted in the regional press has heard, but not confirmed, that a landscape architect placed the marker to commemorate the spot where Messler's body landed. Guides report that witnesses describe the top floor as haunted by a male apparition, with cold spots and unexplained sounds, and that visitors lingering near the bullseye describe sudden uneasiness — claims that rest principally on tour-operator tradition rather than independent documentation.
Notable Entities
Frederick M. Messler (documented 1930 suicide)
Media Appearances
- Asheville Terrors walking tour
- Strange Carolinas — The Jackson Building Ghost
- 828 News NOW — Strangeville series
- Cardinal & Pine — most haunted city in NC feature
Plan Your Visit
2 ways to experience Walking Tour Booking Required
Asheville Terrors Ghost Tour Stop
The Jackson Building is a marquee stop on Asheville's downtown ghost tours, where guides recount the 1930 Frederick Messler suicide and the broader Depression-era folklore surrounding the bullseye marker.
- Duration:
- 30 min
Sources & Further Reading
Every HauntBound history is researched from documented sources. We clearly separate verified historical fact from paranormal folklore.
Similar Destinations
Museum / Historical Site
Old Fire Station No. 4
Charlotte, NC
Charlotte Fire Station No. 4 was built in the 1925 era and served as an active firehouse for decades. On April 1, 1934, firefighter Pruett L. Black was killed when he fell roughly 14 feet headfirst through the second-floor pole opening while responding to an alarm. The building later housed the Charlotte Firefighters Museum from 2002 to 2009 and is now an adaptive-reuse commercial property.
$ All Ages
Family: High
Museum / Historical Site
Rand Building
Buffalo, NY
Built 1929 on the site of an earlier fire, the 391-foot Art Deco Rand Building (also known as 14 Lafayette Square) was at completion Buffalo's tallest building. It served as headquarters for Marine Trust Company and later George F. Rand interests, and has long housed several local radio stations on its upper floors.
$ All Ages
Family: High
Museum / Historical Site
Thomas Wolfe Memorial (Old Kentucky Home)
Asheville, NC
The Thomas Wolfe Memorial is the 29-room Queen Anne boardinghouse 'Old Kentucky Home,' purchased in 1906 by Julia Wolfe and immortalized as 'Dixieland' in her son Thomas Wolfe's 1929 novel Look Homeward, Angel. The house was built in 1883 and designated a National Historic Landmark in 1971.
$ All Ages
Family: High
Frequently Asked Questions
Is Jackson Building family-friendly?
The site's story centers on a documented 1930 suicide. Family discussion of the historical context may be appropriate; the building's exterior visit itself is benign. Overall family fit: Moderate.
How much does it cost to visit Jackson Building?
Active office building — exterior viewing and the sidewalk bullseye are free; interior access is for tenants and visitors with appointments. This location is free to visit.
Do I need to book in advance?
No advance booking is required, but checking availability is recommended.
Is Jackson Building wheelchair accessible?
Yes, Jackson Building is wheelchair accessible. Terrain: Downtown sidewalk; the bullseye is at street level on Pack Square..