Est. 1985 · Downtown Roanoke Commercial History · Roanoke Dining Heritage
Corned Beef & Co. began in 1985 as a modest food stand inside Roanoke's historic City Market Building, then operating on Market Square SE. Over the following decades it expanded into a full-service restaurant and bar, relocating to its current location at 107 S Jefferson St in downtown Roanoke.
The restaurant's longevity in the Roanoke dining scene is reflected in its reputation — it draws both locals and visitors, serves lunch through late night Tuesday through Saturday, and hosts live entertainment from regional and touring musicians. Its menu centers on sandwiches, wood-fired pizza, and American entrees.
The building at 107 S Jefferson St sits within the historic downtown Roanoke commercial district, a few blocks from Market Square. The restaurant has accumulated its own layer of history over four decades of continuous operation, including the portrait that has become its most discussed artifact.
Sources
- https://cornedbeefandco.com
- https://www.wsls.com/news/local/2022/10/31/corned-beef-co-cursed-or-coincidence-the-stories-surrounding-its-haunted-painting/
- https://www.downtownroanoke.org/go/corned-beef-and-company-inc
Moving shadowsObject displacementDisembodied voicesLights switching off independently
The focal point of Corned Beef & Co.'s paranormal reputation is a 19th-century portrait of Captain Andrew McKeever, which hangs near the management office. According to WSLS reporting from October 2022, staff at the restaurant treat the painting as something to leave alone: the belief is that anyone who touches or moves it will encounter bad luck.
Workers have described a pattern of unusual activity clustered around the office where the portrait hangs. Shadows move through peripheral vision without a corresponding source. Objects are found in positions different from where they were left. Employees report hearing their names called when no one is nearby. Lights switch off on their own in that section of the restaurant.
US Ghost Adventures includes Corned Beef & Co. as a stop on its downtown Roanoke walking tour, treating it as one of the city's more accessible haunted venues — a restaurant where the paranormal history is built into the dining experience rather than requiring a separate investigation.
No independent historical records about Captain Andrew McKeever beyond the portrait itself have been located. The painting appears to have accompanied the restaurant through its various locations, and its provenance before 1985 remains undocumented.
Notable Entities
Captain Andrew McKeever (portrait subject)
Media Appearances
- WSLS Local News Segment (television, 2022)