Est. 1900 · National Register of Historic Places (NRIS #92001328) · Ashland Railroad District Commercial History · Southern Pacific Railroad Division Point Boomtown
The building at 243 Fourth Street went up in 1900 as a single-story brick storefront for Lucinda "Mrs. O." Ganiard, reported at the time by the Ashland Semi-Weekly Tidings and known in its early years as the Ganiard Building. A fire swept Fourth Street in May 1903 and destroyed the ground-floor barber shop. J.M. Easterling acquired the property in August 1904, and under the city's new fire code for brick construction in the district, the building was rebuilt and expanded to two stories.
In 1910, under owner Sarah Meekly, the building took the name Peerless Rooms, a name it has kept ever since. The Mirror barbershop occupied the south ground-floor space continuously from 1911 to 1951. The National Register nomination lists the building's historic functions as a rooming house and a specialty store, and describes it as low-cost lodging for railroad workers, itinerant laborers, and single women working in service trades during Ashland's years as a Southern Pacific Railroad division point.
Oregon's State Historic Preservation Office calls it the single best-surviving example of the two-story brick storefronts built around Ashland's railroad depot. A painted "Peerless Rooms" sign carrying an early Coca-Cola advertisement, likely painted around 1915, survives on the building's south wall. Southern Pacific rerouted its main line through the Natron Cutoff to Klamath Falls in 1927, and the rooming-house economy along Fourth Street declined with the loss of division-point status. Demolition of the neighboring building in 1966 exposed the Peerless's north party wall, creating structural and water problems that persisted for decades. The building was individually listed on the National Register of Historic Places on October 8, 1992.
Crissy Barnett purchased the building in December 1990 and spent roughly three years restoring it, reopening in 1994 as The Peerless Hotel. It operated under her ownership for decades before Shawn Donnille and manager D'Ann Hawkes bought the property in 2021, closing it for about three months of renovation before reopening later that year. The hotel today describes itself as Ashland's oldest continuously operating hotel.
Sources
- https://npgallery.nps.gov/AssetDetail/NRIS/92001328
- https://www.nps.gov/places/peerless-rooms-building.htm
- https://peerlesshotel.com/
- https://ashland.news/ashlands-historic-peerless-hotel-reopens/
- https://walkashland.com/2019/07/mystery-of-the-peerless-hotel-marbles/
Marble Rolling on Wood FloorUnexplained Loud SoundsReported Presence
During the early-1990s restoration, Crissy Barnett Donovan told local historian Peter Finkle of Walk Ashland that she was working alone in an empty room when she heard a marble roll across the wood floor and a loud crack, like marbles striking the boards. Later in the renovation, workers excavating the floor turned up a cache of glass and clay marbles of a kind children might have played with a century earlier. Donovan's own theory, as Walk Ashland reports it, ties the sound to the find: children playing with marbles on that floor long before the building became a hotel.
At the 1994 reopening open house, according to the same account, an elderly visitor approached Donovan and told her she had a friend in the building, describing a young woman with red hair who was happy with the restoration and identifying her by the name Amelia. That description sits apart from the marbles-and-children theory Donovan had already formed. Walk Ashland presents both threads without reconciling them, and this entry does the same: the marbles point toward a child, the visitor's account names an adult woman, and the two don't add up to a single figure.
The Peerless Hotel now anchors the start of the Haunted Ashland walking tour's main downtown route, which continues through the rest of the Railroad District (see Haunted Ashland Walking Tours). Beyond Walk Ashland's reporting, HauntBound has not found a second independent, citable source corroborating the account, which is why this entry holds at needs-review.
Notable Entities
Amelia (folkloric name; description varies by telling)