Photo: Via source (attribution on file page)
Theater / Performance Venue

New Amsterdam Theatre

Broadway's 1903 Art Nouveau Landmark and the Ghost of Olive Thomas

214 W 42nd St, New York City, NY 10036

Wheelchair Accessible Research-Backed · 3 sources

Research updated May 2026

Age

All Ages

Cost

$$$

Broadway show tickets vary; typically $50-$200+ depending on seat and date

Access

Wheelchair OK

Paved, fully indoor

Equipment

No Photos

Apparitions

Olive Thomas joined the Ziegfeld Follies in 1915 and by 1920 was regarded as one of the production's defining performers. She married Jack Pickford, brother of actress Mary Pickford, and the couple traveled to Paris in September 1920 for a holiday. On the night of September 5-6, returning to their suite at the Hotel Ritz around 3 a.m., Thomas ingested a solution of mercury bichloride — a topical treatment for syphilis prescribed to her husband, stored in a blue glass bottle with French labeling. The ingestion was ultimately ruled accidental by the Paris physician who conducted her autopsy, though competing theories of suicide or medication error have circulated since. She died on September 10, five days later, of acute nephritis caused by the mercury.

The accounts of her presence at the New Amsterdam begin in the years following her death, with stagehands describing a figure in a green beaded dress carrying a blue glass bottle in the theater and on the rooftop garden. The bottle is the consistent identifying detail — a specific, documentable object with a specific, tragic origin.

The most formally documented modern account occurred during Disney's 1990s restoration. A night security guard, alone in the theater and positioned center stage, looked up to see a woman in a green Follies costume and beaded headdress cross the stage, turn, blow him a kiss, and walk through a wall onto 41st Street. The guard was disturbed enough to call Disney management at 2:30 a.m. Disney subsequently placed photographs of Thomas at the theater's front and back entrances, and cast tradition evolved to include bidding her goodnight at the close of each performance.

Thomas did not perform at the New Amsterdam exclusively, but her Follies association with the theater and the endurance of the accounts over more than a century have made her one of Broadway's most consistently cited paranormal presences.

Notable Entities

Olive Thomas

Media Appearances

  • Various Broadway and theater paranormal documentaries
  • Atlas Obscura featured coverage

Plan Your Visit

1 way to experience
Drive-By Booking Required

Broadway Show — Disney's Aladdin

The New Amsterdam Theatre is currently home to Disney's Aladdin on Broadway. The theater's 1903 Art Nouveau interior — restored in 1997 after decades of decay — includes marble sculptures of Shakespearean scenes and theatrical figures from floor to ceiling. Tradition holds that cast members bid goodnight to Olive Thomas before leaving.

Duration:
2.5 hr
Cost:
Varies by seat
Book this experience

Sources & Further Reading

Every HauntBound history is researched from documented sources. We clearly separate verified historical fact from paranormal folklore.

  1. 1.en.wikipedia.org/wiki/New_Amsterdam_Theatre
  2. 2.newamsterdamtheatre.com/history.php
  3. 3.broadwayscene.com/olive-thomas-broadways-new-amsterdam-ghost

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Frequently Asked Questions

Is New Amsterdam Theatre family-friendly?
Broadway musical production, appropriate for most ages. The ghost story involves a 1920 poisoning death, which parents may want to frame for younger children. The show itself (Aladdin) is family-appropriate. Overall family fit: High.
How much does it cost to visit New Amsterdam Theatre?
Broadway show tickets vary; typically $50-$200+ depending on seat and date
Do I need to book in advance?
Yes, reservations are required.
Is New Amsterdam Theatre wheelchair accessible?
Yes, New Amsterdam Theatre is wheelchair accessible. Terrain: Paved, fully indoor.