Prohibition-Era Commercial Block · Postwar Downtown Retail History · Wausau Ghost Tour Circuit
Shepherd & Schaller Sporting Goods opened at 324 Scott St in Wausau in 1949 and has operated continuously in the same downtown location for more than seven decades. The building itself is older than the sporting goods store; the structure previously served as a J.C. Penney location, and the Shepherd family operation took over the space during the postwar expansion of the downtown commercial district.
The store is owned and operated by the Shepherd family, and owner Robb Shepherd has been the primary source on the building's reported unusual activity. His accounts describe unexplained sounds in the basement storage areas, spontaneously triggered door alarms on the building's ground floor, and boxes that appear to have been moved between his arrival and his previous departure.
The building occupies a section of downtown Wausau that dates to the Prohibition era, and the store sits within walking distance of several other buildings flagged by the Wausau Paranormal Research Society as having documented activity. It has been a named stop on the WPRS annual October ghost tours for multiple years, which brings attention from regional paranormal researchers as well as visitors drawn by the tour itself.
Sources
- https://www.wjfw.com/news/local/longtime-downtown-wausau-business-shepherd-schaller-said-to-be-haunted/article_1c725bde-e346-44bb-9809-85578dad3a6f.html
- https://www.wsaw.com/2025/10/17/wausau-ghost-tours-return-exploring-downtowns-paranormal-activity/
Phantom footstepsDisembodied soundsObject displacementUnexplained alarm triggers
The haunting at Shepherd & Schaller has an unusual degree of specificity for a retail venue. Owner Robb Shepherd has identified two categories of reported activity operating on different historical layers.
The more named presence is called Eddie, a figure believed by Shepherd to have been an employee or regular during the building's time as a J.C. Penney store. The activity attributed to Eddie is physical and consistent: door alarms on the ground floor trip without any visible cause, cardboard boxes in the basement are found displaced from where Shepherd left them, and footsteps are audible in the basement when Shepherd is the only person in the building.
The second category of reported presence is described more broadly as Prohibition-era spirits. Wausau's downtown district had documented illegal alcohol activity during Prohibition, and the WPRS has included the building on its tour circuit citing this historical layer as significant to the pattern of reports. The two layers — J.C. Penney-era and Prohibition-era — have not been merged in the reporting; Shepherd and the WPRS treat them as distinct.
The WJFW local news segment from the store documented Shepherd's accounts directly; the reporter spent time in the basement and confirmed the physical layout Shepherd described as the focal point of the activity.
Notable Entities
Eddie (former J.C. Penney-era employee)