Aerial survey view of Shepherd & Schaller Sporting GoodsAerial survey · USDA NAIP · public domain
Other Dark Tourism Site

Shepherd & Schaller Sporting Goods

Downtown Wausau sporting goods store with a ghost named Eddie and Prohibition-era presences

324 Scott St, Wausau, WI 54403

Wheelchair Accessible Research-Backed · 2 sources

Research updated June 2026

Age

All Ages

Cost

Free

Free to visit during store hours; ghost tour tickets purchased separately through WPRS

Access

Wheelchair OK

Ground-floor retail space; basement accessible by stairs only

Equipment

Photos OK

Phantom footstepsDisembodied soundsObject displacementUnexplained alarm triggers

The haunting at Shepherd & Schaller has an unusual degree of specificity for a retail venue. Owner Robb Shepherd has identified two categories of reported activity operating on different historical layers.

The more named presence is called Eddie, a figure believed by Shepherd to have been an employee or regular during the building's time as a J.C. Penney store. The activity attributed to Eddie is physical and consistent: door alarms on the ground floor trip without any visible cause, cardboard boxes in the basement are found displaced from where Shepherd left them, and footsteps are audible in the basement when Shepherd is the only person in the building.

The second category of reported presence is described more broadly as Prohibition-era spirits. Wausau's downtown district had documented illegal alcohol activity during Prohibition, and the WPRS has included the building on its tour circuit citing this historical layer as significant to the pattern of reports. The two layers — J.C. Penney-era and Prohibition-era — have not been merged in the reporting; Shepherd and the WPRS treat them as distinct.

The WJFW local news segment from the store documented Shepherd's accounts directly; the reporter spent time in the basement and confirmed the physical layout Shepherd described as the focal point of the activity.

Notable Entities

Eddie (former J.C. Penney-era employee)

Plan Your Visit

2 ways to experience
Self-Guided Visit

Shop Visit During Business Hours

Shepherd & Schaller has operated at 324 Scott St since 1949. Visit the store during regular business hours. The reported activity centers in the basement storage area, where owner Robb Shepherd has heard unexplained footsteps; the J.C. Penney-era portion of the building is where the ghost named Eddie is said to concentrate.

Duration:
30 min
Guided Tour Booking Required

Wausau Paranormal Research Society Ghost Tour Stop

Shepherd & Schaller is a named stop on the annual WPRS October ghost tours departing from the Wausau Elks Lodge. Tour guides present the building's reported activity alongside live character reenactors. Tour tickets sold through the Wausau Paranormal Research Society.

Duration:
1.5 hr
Book this experience

Sources & Further Reading

Every HauntBound history is researched from documented sources. We clearly separate verified historical fact from paranormal folklore.

  1. 1.wjfw.com/news/local/longtime-downtown-wausau-business-shepherd-schaller-said-to-be-haunted/article_1c725bde-e346-44bb-9809-85578dad3a6f.html
  2. 2.wsaw.com/2025/10/17/wausau-ghost-tours-return-exploring-downtowns-paranormal-activity

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Frequently Asked Questions

Is Shepherd & Schaller Sporting Goods family-friendly?
No graphic content. Store is a standard retail environment during the day; ghost tour stops here are atmospheric but not frightening. Suitable for all ages. Overall family fit: High.
How much does it cost to visit Shepherd & Schaller Sporting Goods?
Free to visit during store hours; ghost tour tickets purchased separately through WPRS This location is free to visit.
Do I need to book in advance?
No advance booking is required, but checking availability is recommended.
Is Shepherd & Schaller Sporting Goods wheelchair accessible?
Yes, Shepherd & Schaller Sporting Goods is wheelchair accessible. Terrain: Ground-floor retail space; basement accessible by stairs only.